Skip to main content

News update

RPL Certification Programme – Get Certified for What You Already Know

By
Recognition of Prior Learning (RPL) Under Hybridteck CDS-TP Do you already have skills but no formal certificate? Have you been working as an artisan, technician, fashion designer, welder, caterer, ICT expert, or entrepreneur without official recognition? The RPL (Recognition of Prior Learning) Certification Programme under the Hybridteck Cluster Development Skills Training Programme (CDS-TP) gives you the opportunity to convert your experience and existing skills into nationally recognized certification . No need to start from scratch. Get assessed. Get certified. Get recognized. What is RPL? Recognition of Prior Learning (RPL) is a process that evaluates your existing skills, knowledge, and experience — whether acquired through: Work experience Informal apprenticeship Self-learning Community training Industry practice Successful candidates are awarded National Skills Qualification (NSQ) Certification – Level 1, 2 or 3 , depending on competency level. Who Should Apply? The RPL Progr...
Post a Comment

DIGITAL VOCATIONAL SKILLS TRAINING

Image
By


DIGITAL VOCATIONAL SKILLS TRAINING

Lesson Note Covering:

  • Digital Marketing

  • Digital Publishing

  • Content Creation

  • Graphics Design

  • Hybridteck Affiliate Marketing

  • Hybridteck Blog Management

Certification Level: NSQ Level 1 – Digital Skills
Duration: 4 Weeks (Modular)
Training Provider: Hybridteck Global Business Consult

WEEK 1 – INTRODUCTION TO DIGITAL LITERACY & DIGITAL MARKETING

Module 1: Introduction to Digital Literacy

Learning Outcomes

Learners will be able to:

  • Identify major digital devices and online platforms

  • Use basic computer/mobile tools for digital work

  • Access email, web browsers, and online platforms

Teaching Materials

  • Laptop/Phones

  • Internet Connection

  • Projector

  • Whiteboard/Markers

Lesson Activities

Trainer’s Activities:

  • Explain digital literacy and digital tools

  • Demonstrate use of browser, email, WhatsApp, Facebook

Learners’ Activities:

  • Practice opening email and browser

  • Create WhatsApp business account

Assessment

  • Observation

  • Question and Answer

  • Practical demonstration

Module 2: Fundamentals of Digital Marketing

Learning Outcomes

Learners will:

  • Understand what digital marketing is

  • Identify types of digital marketing

  • Know tools used for marketing online

Content Outline

  • Meaning of Digital Marketing

  • Social Media Marketing

  • WhatsApp Marketing

  • Influencer Marketing

  • SEO & Content Strategy

  • Understanding Customer Psychology

Trainer Activities

  • Demonstrate how to create a marketing page

  • Show examples of real online ads

Learner Activities

  • Create a Facebook Page

  • Create an Instagram business profile

Assessment

  • Practical Page Creation

  • Q & A

WEEK 2 – CONTENT CREATION & DIGITAL PUBLISHING

Module 3: Introduction to Content Creation

Learning Outcomes

Learners will be able to:

  • Understand types of content (text, video, image, audio)

  • Create simple content using smartphones

  • Edit content using basic editing tools

Content Outline

  • What is content creation?

  • Content types

  • Capturing videos and photos

  • Writing simple posts

  • Voice-over basics

Teaching Materials

  • Smartphones

  • Canva

  • Capcut

  • Inshot

Activities

Trainer:

  • Demonstrate video editing in CapCut

  • Teach writing engaging captions

Learners:

  • Record a 1-minute video

  • Edit and upload content on their page

Assessment

  • Content review

  • Practical exercise

Module 4: Digital Publishing

Learning Outcomes

Learners will:

  • Understand digital publishing

  • Create e-flyers, e-posters, and digital brochures

  • Publish content on blogs and social media

Content Outline

  • What is digital publishing

  • Tools (Canva, Google Docs, Blogger, HybridteckBlog)

  • Posting and formatting articles

  • Adding images and links

Trainer Activities

  • Demonstrate designing flyers in Canva

  • Show how to publish an article on HybridteckBlog

Learners Activities

  • Design a flyer for an event

  • Publish an article on the blog

Assessment

  • Review published posts

  • Practical design evaluation

WEEK 3 – GRAPHICS DESIGN

Module 5: Graphics Design Basics

Learning Outcomes

Learners will:

  • Understand principles of design

  • Use Canva for graphic design

  • Design posters, banners, logos

Content Outline

  • Elements of Design (Color, shapes, alignment...)

  • Layout and typography

  • Branding basics

Trainer Activities

  • Live demonstration in Canva

  • Show brand guideline samples

Learners Activities

  • Create a logo

  • Create a business flyer

  • Create a simple banner

Assessment

  • Portfolio review

  • Practical design check

WEEK 4 – HYBRIDTECK AFFILIATE MARKETING & BLOG MANAGEMENT

Module 6: Hybridteck Affiliate Marketing

Learning Outcomes

Learners will:

  • Understand how affiliate marketing works

  • Register for Hybridteck Affiliate Program

  • Promote Hybridteck products and earn commissions

  • Use share-me promotional tools

Content Outline

  • Meaning of Affiliate Marketing

  • Hybridteck Affiliate Dashboard

  • How to copy referral links

  • How to promote on WhatsApp, Facebook, TikTok

  • Payment/Commission structure

Trainer Activities

  • Demonstrate registration

  • Show dashboard navigation

Learners Activities

  • Register for the affiliate program

  • Share product links

  • Create marketing content for promotion

Assessment

  • Practical affiliate setup

  • Review of shared promotional content

Module 7: Hybridteck Blog Management

Learning Outcomes

Learners will:

  • Understand blogging

  • Create and publish blog posts

  • Add images, tags, and keywords

  • Share blog articles for traffic generation

Content Outline

  • Introduction to Blogging

  • HybridteckBlog Structure

  • Writing articles

  • SEO basics (keywords, tagging)

  • Blog traffic and distribution

Trainer Activities

  • Show how to write a blog post

  • Demonstrate SEO basics

Learners Activities

  • Write and publish one article

  • Share article link for traffic

Assessment

  • Review of blog article

  • SEO accuracy check

FINAL ASSESSMENT (END OF PROGRAM)

Learners must complete:

  1. A graphic design project

  2. A published blog article

  3. A content creation video

  4. A functional social media business page

  5. Affiliate account setup and one promotional post

TRAINING MATERIALS CHECKLIST

  • Laptop

  • Smartphone

  • Internet

  • Canva

  • Capcut

  • HybridteckBlog Access

  • Hybridteck Affiliate Link

REFERENCES

  • NSQ Digital Literacy NOS

  • NSQ ICT User Skills NOS

  • Hybridteck Digital Skills Curriculum

  • TVET Standard Lesson Guide

.

✅ WEEK 1: INTRODUCTION TO DIGITAL MARKETING

Topic: What is Digital Marketing?

Explanation (Simple & Clear)

Digital marketing is the promotion and selling of products or services using online platforms like Facebook, Instagram, Google, WhatsApp, blogs, email, and websites.

It is different from traditional marketing (radio, TV, flyers) because digital marketing uses the internet, allows targeting of the right audience, and gives quick results that you can track.

What Learners Must Understand in Week 1

  1. Definition of Digital Marketing
    It is the use of digital tools (phone, laptop, internet) to promote and sell products online.

  2. Examples of Digital Marketing Channels

    • Social Media (Facebook, Instagram, TikTok, WhatsApp)

    • Email

    • Search Engines (Google)

    • Blogs (HybridteckBlog)

    • Affiliate Marketing

  3. Why Digital Marketing is Important

    • Helps reach more customers

    • It is cheaper than TV or radio ads

    • You can measure results (likes, views, clicks)

    • Helps small businesses grow fast

    • Allows 24/7 marketing

  4. Traditional vs Digital Marketing

    Traditional Marketing Digital Marketing
    Flyers, posters, radio Facebook, WhatsApp, Google
    Expensive Cheaper
    Cannot track results You can track everything
    Slow feedback Instant feedback

  5. Basic Tools Needed

    • Smartphone or Laptop

    • Internet connection

    • Email account

    • Social media accounts

✅ Week 1 Class Activities

Trainer Activities

  • Explain meaning of digital marketing

  • Show examples of digital ads

  • Display different social media platforms

  • Give simple class discussion points

Learners Activities

  • Define digital marketing

  • Mention digital platforms they know

  • Identify adverts they have seen online

✅ Week 1: Question & Answer (Q&A)

Use this for class tests, oral assessment, or revision.

SECTION A: Oral Questions

1. What is digital marketing?

Answer:
Digital marketing is the use of the internet and digital platforms to promote and sell products and services.

2. Mention three examples of digital marketing platforms.

Answer:
Facebook, Instagram, WhatsApp.

3. Give two reasons why digital marketing is important.

Answer:

  • It helps businesses reach more customers.

  • It is cheaper and faster than traditional marketing.

4. What is the difference between digital and traditional marketing?

Answer:
Traditional marketing uses offline methods like flyers and radio, while digital marketing uses online platforms like social media and websites.

5. Mention two tools needed for digital marketing.

Answer:
A smartphone and an internet connection.

SECTION B: Short Written Questions

6. List five types of digital marketing.

Answer:

  • Social media marketing

  • Email marketing

  • Search engine marketing

  • Content marketing

  • Affiliate marketing

7. Why do many businesses prefer digital marketing today?

Answer:
Because they can reach more people, save money, and measure their results quickly.

8. Mention three examples of traditional marketing.

Answer:
Flyers, radio adverts, newspaper advertising.

9. What is meant by “online audience”?

Answer:
People using the internet who can see your posts, adverts, or content.

10. List four social media platforms used for digital marketing.

Answer:
Facebook, Instagram, TikTok, X (Twitter).

SECTION C: Class Assignment

Write a short paragraph explaining why digital marketing is important for small businesses in Nigeria.

Below is a complete, detailed Lesson Note for WEEK 2 – MODULE 3: Creating Social Media Business Pages following a standard NSQ/TVET format.

WEEK 2 – SOCIAL MEDIA MARKETING & CONTENT STRATEGY

Module 3: Creating Social Media Business Pages

Programme: Digital Marketing
Level: NSQ Level 1
Duration: 1 Week
Training Provider: Hybridteck Global Business Consult

✅ 1. Learning Outcomes

At the end of this module, learners will be able to:

  1. Explain what a social media business page is.

  2. Create a social media business page (Facebook or Instagram).

  3. Add profile picture, logo, business name, and contact details.

  4. Set up call-to-action (CTA) buttons such as “Call Now,” “Message,” or “WhatsApp.”

  5. Optimize the page for marketing and advertising.

✅ 2. Teaching/Instructional Materials

  • Smartphones / Laptops

  • Internet connection

  • Projector

  • Facebook & Instagram apps

  • Sample business logos

  • Sample business descriptions

✅ 3. Entry Behaviour / Previous Knowledge

Learners already know:

  • Basic digital literacy

  • How to use social media personally (Facebook, WhatsApp, Instagram)

✅ 4. Content of the Lesson

a. Meaning of a Social Media Business Page

A social media business page is a dedicated online profile created specifically for a business, brand, or service.
It allows businesses to:

  • Promote products

  • Attract customers

  • Share content

  • Receive messages

  • Run advertisements

It is different from a personal account, which is for private use.

b. Importance of a Social Media Business Page

  • Helps to reach more customers

  • Shows professionalism and trust

  • Enables promotion and ads

  • Helps customers contact the business easily

  • Provides analytics to monitor growth

c. Steps to Create a Facebook Business Page

  1. Log in to Facebook app

  2. Click Menu → Pages → Create New Page

  3. Enter Page Name (business name)

  4. Select Category (e.g., Fashion, Food, Digital Services)

  5. Add Bio/Description

  6. Upload Logo or Profile Picture

  7. Add Cover Photo

  8. Add Contact Information

    • Phone number

    • Email

    • WhatsApp

    • Address

  9. Add Call-to-Action Button (Message / Call / WhatsApp)

  10. Invite friends to like the page

d. Steps to Create an Instagram Professional Account

  1. Open Instagram

  2. Go to Settings

  3. Click Account → Switch to Professional Account

  4. Select category

  5. Add business name

  6. Add contact details

  7. Link Facebook page (optional)

  8. Upload profile picture

  9. Create first post

e. Components of a Well-Designed Social Media Business Page

  • Business Name

  • Username / Handle

  • Profile Picture (Brand logo or photo)

  • Bio (Short business description)

  • Contact Information

  • Business Hours

  • Services / Products

  • High-quality posts

  • Call-to-Action button

✅ 5. Teacher’s Activities

The trainer will:

  • Explain the meaning and importance of business pages

  • Demonstrate step-by-step page creation

  • Show live examples of successful business pages

  • Assist learners in creating their pages

  • Ensure all required details are added correctly

✅ 6. Learners’ Activities

Learners will:

  • Create their own business pages

  • Upload profile and cover photos

  • Write a short business description

  • Add contact details

  • Add call-to-action button

  • Post their first content (image, flyer, or caption)

✅ 7. Assessment / Evaluation

A. Oral Questions

  1. What is a social media business page?

  2. Mention two reasons why businesses need a social media page.

  3. What is the difference between a personal account and a business page?

  4. Mention three things you must add when creating a business page.

  5. What does the call-to-action button do?

B. Written Questions

  1. List the steps for creating a Facebook business page.

  2. Mention five components of a good business page.

  3. Explain why optimizing a business page is important.

  4. List three categories you can choose when creating a page.

  5. Create a short business description for your page (3–5 lines).

✅ 8. Class Assignment

Learners should:

  • Create a Facebook or Instagram Business Page

  • Upload profile picture

  • Add call-to-action button

  • Write and upload a first post

  • Submit the page link to the trainer

✅ 9. Conclusion

The teacher summarizes by reminding learners that a business page is the foundation of digital marketing, and optimizing it correctly helps them attract customers and grow their business.



CHAPTER 3

CREATING SOCIAL MEDIA BUSINESS PAGES

Introduction

In the modern digital economy, social media has become one of the most powerful tools for business growth, branding, and audience engagement. Whether a business is large or small, having an official presence on platforms such as Facebook, Instagram, X (Twitter), or LinkedIn helps customers find credible information, connect with the brand, and access services easily.

This chapter teaches learners how to create a fully functional and professional business page. Learners will understand the essential components of a business page, how to optimize it, and how to set up call-to-action (CTA) buttons that encourage visitors to take immediate action.

Learning Outcomes

By the end of this chapter, learners will be able to:

  1. Create a functional and professional social media business page.

  2. Add complete business details:

    • Description

    • Logo

    • Address

    • Contact information

  3. Optimize a business page for better visibility and branding.

  4. Add and customize call-to-action (CTA) buttons.

  5. Review and evaluate a business page for professionalism and quality.

3.1 Understanding Social Media Business Pages

A business page is different from a personal account. It provides:

  • Official presence for your brand

  • Analytics/insights to track performance

  • Advertising tools to reach a wider audience

  • Professional features such as CTA buttons, shop section, address, and reviews

Examples of platforms with business pages:

  • Facebook Page

  • Instagram Professional/Business Account

  • LinkedIn Company Page

  • TikTok Business Account

  • YouTube Channel (Brand Account)

A business page must contain clear, verified, and accurate information because customers see it as your digital identity.

3.2 Components of a Professional Business Page

Every business page must include the following:

1. Profile Picture / Logo

  • Should be clear and high-resolution

  • Should represent the brand (e.g., company logo)

  • Use simple designs for easy recognition

2. Cover Photo or Banner (for platforms like Facebook, Hybridteck and LinkedIn)

  • Should explain the brand visually

  • May include slogan, contact info, or product images

3. Business Description

This introduces the brand. It must answer:

  • What does your business do?

  • Who do you serve?

  • What makes you unique?

A good description should be short, clear, and easy to understand.

4. Contact Information

Include:

  • Phone numbers

  • Email address

  • Website

  • Physical address (if any)

  • WhatsApp link

5. Category/Industry

Examples:

  • Education Services

  • Fashion

  • Footwear Manufacturing

  • Digital Marketing

  • Technology Company

Choosing the correct category improves visibility.

6. Call-to-Action (CTA) Button

CTA buttons guide customers to take specific actions such as:

  • Call Now

  • WhatsApp

  • Send Message

  • Book Appointment

  • Learn More

  • Shop Now

7. Business Hours

Indicate when customers can reach you.

8. Story/Brand Introduction

A friendly introduction describing how the business started, mission, and vision.

3.3 Step-by-Step Guide: Creating a Facebook Business Page

Step 1: Log in to Facebook

Use your personal account. Every business page must be created under a personal profile.

Step 2: Navigate to “Create Page”

Menu → Pages → Create New Page

Step 3: Enter Your Page Details

Fill in:

  • Page Name

  • Category (e.g., “Education Service”)

  • Description

Step 4: Add Profile and Cover Photos

Upload your logo and banner.

Step 5: Update Contact Details

Navigate to “Page Settings” → “Page Info”:

Add:

  • Phone number

  • Email

  • Website

  • Physical location

Step 6: Add Your CTA Button

Click “Add Action Button”
Select an appropriate CTA (Call Now, Message, WhatsApp).

Step 7: Publish Your Page

Publish and review all information for accuracy.

3.4 Creating an Instagram Business Account

Step 1: Create or Log in to Instagram

You can convert a personal account to a business account.

Step 2: Go to Settings → Account

Select “Switch to Professional Account.”

Step 3: Choose “Business”

Step 4: Add Your Business Details

Include:

  • Email

  • Phone number

  • Location

Step 5: Add Profile Picture (Logo)

Step 6: Write a Short and Clear Bio

Include your business offering and a link.

Example:
“Affordable footwear made in Edo State. School sandals for all students. Visit our Benin training centre.”

Step 7: Add Action Buttons

You can add:

  • WhatsApp link

  • Call

  • Email

3.5 Page Optimization

Optimization means improving your business page to appear professional and easily discoverable.

Key Optimization Practices

  1. Use High-Quality Graphics
    Your logo and photos must be clear and consistent.

  2. Use Keywords in Your Description
    Helps customers find your business.

  3. Update Business Hours
    Makes your business trustworthy.

  4. Pin Important Posts
    E.g., announcements, promotions, registration links.

  5. Enable Messaging Tools
    Turn on auto-reply and welcome messages.

  6. Post Regular Content
    At least 2–4 times weekly.

  7. Invite Friends to Like the Page
    Build your first audience.

3.6 Trainer Activities (Classroom Guide)

The trainer will:

  1. Demonstrate how to create a Facebook business page live.

  2. Show the structure of a complete business profile.

  3. Explain the importance of CTA buttons.

  4. Provide sample logos and descriptions.

  5. Guide learners step-by-step while they create their pages.

3.7 Learners Activities

Learners will:

  1. Create either a Facebook or Instagram business page.

  2. Upload a professional logo.

  3. Add full business contact details.

  4. Write a short business description.

  5. Add and test a CTA button.

3.8 Assessment

Assessment for Week 2, Module 3 includes:

A. Practical Review

The trainer checks learners' pages for:

  • Clear logo

  • Complete business details

  • Functional CTA button

  • Well-written description

  • Correct category selection

B. Oral Questions

Learners explain:

  • What makes a good business page

  • The importance of CTA buttons

  • Steps in creating a business page

C. Practical Score Sheet

Learners are scored based on:

Criteria Score
Logo uploaded 10%
Description written 20%
Contact details added 20%
CTA button functional 20%
Page completeness 30%

3.9 Review Questions & Answers

1. What is a business page?

Answer: A business page is an official social media profile for a brand that provides tools for advertising, customer communication, and business analytics.

2. Why is a logo important on a business page?

Answer: It represents the brand identity, increases recognition, and makes the page look professional.

3. What does a CTA button do?

Answer: It guides customers to take action such as calling, messaging, or visiting a website.

4. List three important elements of page optimization.

Answer:

  • Updating business details

  • Using quality graphics

  • Posting consistent content

5. Mention two platforms where business pages can be created.

Answer: Facebook and Instagram (others include LinkedIn and TikTok).

Summary

Creating a professional business page is a foundational skill in digital marketing. This chapter covered the essential components of business pages, how to create them on Facebook and Instagram, and how to optimize them for branding and visibility. Through practical activities, learners now understand how to design and launch their own official business presence online.

IBelow is the full textbook-style chapter for:

WEEK 2 – SOCIAL MEDIA MARKETING & CONTENT STRATEGY

Module 4: Content Strategy & Planning

CHAPTER 4

CONTENT STRATEGY & PLANNING FOR SOCIAL MEDIA

Introduction

Content is the foundation of all digital marketing activities. No matter how well a business page is designed, it will not grow without consistent, valuable, and engaging content. A content strategy helps businesses define what to post, when to post, and why they are posting it.

This chapter teaches learners how to plan, structure, and create high-quality content for social media platforms. It also introduces content calendars, content categories, and posting schedules that help brands stay consistent and engage their audience effectively.

Learning Outcomes

By the end of this chapter, learners will be able to:

  1. Understand what content strategy means and why businesses need it.

  2. Identify different types of content for business growth.

  3. Create a simple content plan aligned with business goals.

  4. Develop a content calendar for weekly or monthly posting.

  5. Apply basic storytelling and branding techniques to content.

4.1 What Is Content Strategy?

A content strategy is a structured plan for creating and sharing content to achieve business goals.
It helps answer the following questions:

  • What message do we want to communicate?

  • Who is our target audience?

  • Which platforms are we using?

  • What type of content are we creating?

  • When and how often will we post?

Why Content Strategy Matters

  • Ensures consistency

  • Builds brand identity

  • Helps attract and retain followers

  • Improves engagement (likes, comments, shares)

  • Helps turn followers into customers

  • Saves time by planning ahead

4.2 Types of Content for Social Media

Businesses can create different content types based on goals and audience.

1. Educational Content

Teaches or informs the audience.
Examples:

  • “How to…” tutorials

  • Tips and tricks

  • Industry knowledge

  • FAQs

2. Promotional Content

Advertises a product or service.
Examples:

  • Price lists

  • Discounts

  • New arrivals

  • Features and benefits

3. Inspirational Content

Motivates and encourages the audience.
Examples:

  • Success stories

  • Quotes

  • Testimonials

4. Entertainment Content

Fun content that keeps users engaged.
Examples:

  • Short videos

  • Memes

  • Behind-the-scenes clips

5. Interactive Content

Content designed to get responses.
Examples:

  • Polls

  • Questions

  • Quizzes

  • “Tag a friend” posts

6. User-Generated Content

Content created by customers.
Examples:

  • Reviews

  • Photos from customers

  • Testimonials

4.3 Elements of an Effective Content Strategy

1. Audience Research

Know who you are posting for:

  • Age

  • Location

  • Interests

  • Needs

  • Problems you can solve

2. Brand Voice & Style

Defines how your business speaks.
Examples of brand voices:

  • Professional

  • Friendly

  • Motivational

  • Educational

3. Content Themes

These are categories that guide your posting.
For example, a footwear company may use:

  • Monday: Footwear education

  • Wednesday: New designs

  • Friday: Customer testimonials

4. Posting Schedule

How often should you post?
Beginners should start with:

  • 3 times per week
    As they grow:

  • Daily posting

5. Goals & KPIs

Key performance indicators:

  • Reach

  • Engagement

  • Followers

  • Website clicks

  • Sales

4.4 Creating a Content Plan

A content plan outlines:

  1. What to post

  2. When to post

  3. The format

  4. The platform

  5. The purpose

Example Content Plan (1 Week):

Day Post Type Content Example Purpose
Monday Educational “5 Benefits of Quality School Sandals” Educate
Wednesday Promotional “New Affordable Sandals for Students” Sell
Friday Testimonial “See what this parent said about our sandals” Build trust

4.5 Creating a Content Calendar

A content calendar is a monthly or weekly table used to organize posts.

Benefits of Using a Content Calendar

  • Reduces stress

  • Prevents last-minute posting

  • Ensures consistency

  • Helps maintain quality

  • Makes review easier

Simple 1-Week Content Calendar Template

Date Platform Post Type Caption Media Needed Status
10/01 Facebook Educational Tips for beginners Infographic Done
12/01 Instagram Promotional New product Product photo Pending
14/01 TikTok Entertainment BTS video Short video Draft

Learners can create content calendars on:

  • Google Sheets

  • Microsoft Excel

  • Notion

  • Trello

  • Canva

4.6 Storytelling in Content Creation

Good stories make content memorable.

Basic Storytelling Structure

  • Hook – Catch the reader’s attention

  • Problem – Describe a challenge your audience faces

  • Solution – Show how your product/service solves it

  • Call to Action – Invite viewers to act

Example:
“Are your children’s school sandals always tearing?
See our durable EdoShoes designed for daily school use.
Send us a message to order.”

4.7 Trainer Activities

The trainer will:

  1. Explain different types of content with examples.

  2. Demonstrate how to create a simple content plan.

  3. Show how to build a content calendar using provided templates.

  4. Guide students to create their weekly content calendar.

  5. Review learners' content ideas and give feedback.

4.8 Learners Activities

Learners will:

  1. Develop a weekly content plan for any business of their choice.

  2. Create a simple content calendar (7 days).

  3. Write captions for at least 3 posts.

  4. Present their content plan to the class for review.

4.9 Assessment

A. Practical Assessment

Learners will be scored based on:

Criteria Score
Content categories identified 20%
Weekly plan completed 30%
Content calendar created 30%
Captions correctly written 20%

B. Oral Questions

  1. What is content strategy?

  2. Mention four types of content.

  3. Why is a content calendar important?

  4. What is the purpose of a brand voice?

4.10 Review Questions & Answers

1. What is a content strategy?

Answer: A content strategy is a plan for creating, posting, and managing content to achieve business goals.

2. List three types of social media content.

Answer: Educational, promotional, and entertainment content.

3. What is the benefit of using a content calendar?

Answer: It helps ensure consistency, saves time, and keeps posting organized.

4. What is a content plan?

Answer: A document showing what content will be posted and when.

5. Why is audience research important?

Answer: It helps businesses create content that matches the interests and needs of their target audience.

Summary

In this chapter, learners explored how content strategy helps businesses create meaningful, consistent, and impactful social media content. They learned the different content types, how to plan content, how to build a content calendar, and how to apply storytelling for audience engagement. These skills are essential for effective digital marketing and social media management.

Great! Since you selected B – Continue the next module inside Week 2, we will focus on:

WEEK 2 – SOCIAL MEDIA MARKETING & CONTENT STRATEGY
Module 5: Content Creation for Social Media

Here’s a textbook-style chapter for that module:

CHAPTER 5

CONTENT CREATION FOR SOCIAL MEDIA

Introduction

Creating content is the heart of digital marketing. A social media page without engaging content will not attract followers or generate sales. Content can be text, images, videos, or interactive posts designed to capture attention and communicate a message.

This chapter teaches learners how to create professional, visually appealing, and engaging content for social media platforms using free or low-cost tools.

Learning Outcomes

By the end of this module, learners will be able to:

  1. Understand what content creation is and its importance in marketing.

  2. Identify types of social media content (text, images, video, interactive).

  3. Use digital tools to design content (Canva, CapCut, InShot).

  4. Write engaging captions and calls-to-action.

  5. Produce and upload at least one piece of content to their social media business page.

5.1 What is Content Creation?

Content creation is the process of producing digital material for marketing purposes. It includes:

  • Text – posts, captions, articles, and blogs

  • Images – photos, graphics, infographics, logos

  • Videos – short clips, reels, tutorials, or live streams

  • Interactive Content – polls, quizzes, challenges

Importance of Content Creation:

  • Builds brand identity

  • Engages your audience

  • Drives traffic and sales

  • Makes your business page attractive and active

5.2 Types of Content for Social Media

1. Text-Based Content

  • Posts, announcements, blog excerpts

  • Tips, educational content, or short guides

2. Image-Based Content

  • Product photos

  • Infographics

  • Promotional banners or flyers

3. Video Content

  • Short clips (30–60 seconds)

  • Tutorials or “how-to” videos

  • Customer testimonials or reviews

4. Interactive Content

  • Polls, quizzes, challenges

  • “Tag a friend” posts

  • Comment prompts

5.3 Tools for Content Creation

Tool Purpose Platform
Canva Create graphics, posters, and flyers Web & App
CapCut Video editing Mobile
InShot Video and photo editing Mobile
Google Docs Writing captions, posts, or articles Web & App
Grammarly Editing and grammar checking Web & App

Trainer Tip: Start with simple tools like Canva and CapCut before moving to advanced editing software.

5.4 Steps for Creating Social Media Content

  1. Identify the Purpose of the Content
    Example: Promote product, educate audience, engage users.

  2. Select the Content Type
    Text, image, video, or interactive post.

  3. Create the Content

    • Write text

    • Design graphics

    • Record video

  4. Edit and Review
    Ensure quality: spelling, clarity, visuals

  5. Add Captions & Hashtags
    Make content searchable and engaging

  6. Upload and Schedule
    Publish immediately or schedule posts for the best engagement time

5.5 Writing Engaging Captions

Captions should be:

  • Short & Clear – convey the message quickly

  • Action-Oriented – encourage likes, shares, or comments

  • Include Hashtags – improve reach

  • Brand Voice Consistent – professional, friendly, or motivational

Example Captions:

  • “Step into comfort! Check out our new school sandals. Click to order now!”

  • “Did you know? Quality footwear lasts longer! Share with a friend who needs this tip.”

5.6 Creating Video Content

Video content is the most engaging form of social media content.

Steps:

  1. Decide your message (e.g., tutorial, promotion, testimonial)

  2. Record using your smartphone

  3. Edit using CapCut or InShot

  4. Add captions, effects, and music

  5. Export and upload

Tips for Short Videos:

  • Keep it under 60 seconds

  • Focus on one key message

  • Use bright lighting and clear audio

5.7 Trainer Activities

  • Demonstrate using Canva to design a flyer

  • Show video recording and editing in CapCut

  • Guide learners to write captions for posts

  • Review learner-created content and provide feedback

5.8 Learners Activities

  • Create a text post or announcement for your business page

  • Design a promotional flyer in Canva

  • Record a short video promoting a product or service

  • Write captions and include hashtags

  • Upload at least one piece of content to their page

5.9 Assessment

Practical Review:

Criteria Score
Text content clarity 20%
Graphic design quality 30%
Video content quality 30%
Captions & hashtags 20%

Oral Questions:

  1. What is content creation?

  2. Name three types of social media content.

  3. Why is video content important for engagement?

  4. Mention two free tools for creating graphics.

  5. How can hashtags improve reach?

5.10 Summary

Content creation is essential to keep a business page active, engaging, and professional. This chapter taught learners how to produce text, image, and video content, write captions, use editing tools, and publish content to attract and engage an audience.

I can next continue with Week 2 – Module 6: Content Scheduling & Analytics, so the entire Week 2 Social Media Marketing & Content Strategy section is complete in textbook format.

Do you want me to do that next?


CHAPTER 6

CONTENT SCHEDULING & ANALYTICS FOR SOCIAL MEDIA

Introduction

Posting content randomly may reduce engagement and audience growth. Social media content must be planned, scheduled, and monitored. Content scheduling ensures consistent posting, while analytics help measure performance and improve future strategies.

This chapter teaches learners how to plan posting times, schedule content across platforms, and use analytics to track engagement and growth.

Learning Outcomes

By the end of this module, learners will be able to:

  1. Understand the importance of content scheduling.

  2. Create and manage a content calendar for social media.

  3. Schedule posts using free or built-in platform tools.

  4. Understand basic social media metrics (analytics).

  5. Use insights from analytics to improve engagement and reach.

6.1 Importance of Content Scheduling

Why schedule posts?

  • Ensures consistent posting to keep followers engaged.

  • Saves time by preparing content in advance.

  • Helps maintain a professional image.

  • Avoids forgetting or missing important posts.

  • Aligns content with marketing campaigns and events.

6.2 Content Calendar

A content calendar is a table or spreadsheet that organizes all posts by date, type, and platform. It helps plan ahead and ensure that content aligns with business goals.

Key Components of a Content Calendar:

  • Date & Time – When the content will go live.

  • Platform – Facebook, Instagram, TikTok, etc.

  • Content Type – Image, video, text, interactive.

  • Caption – Text accompanying the post.

  • Media – Photos, videos, infographics.

  • CTA – Action you want followers to take.

  • Status – Draft, scheduled, or published.

Example (1 Week Content Calendar):

Date Platform Content Type Caption Media CTA Status
02/12 Facebook Image “New school sandals!” Flyer Shop Now Scheduled
03/12 Instagram Video “Watch our tutorial on sandal care” Video Learn More Draft
04/12 TikTok Reel “Step into comfort!” Short video Message Published

6.3 Scheduling Tools

Many social media platforms allow direct scheduling. Some popular free tools include:

Tool Platform Features
Facebook Creator Studio Facebook & Instagram Schedule posts, view insights
Meta Business Suite Facebook & Instagram Post scheduling, content planning, analytics
Later Instagram & TikTok Schedule posts, preview feed
Buffer Multiple platforms Schedule posts, analytics
Canva Content Planner Multiple platforms Design and schedule posts

Trainer Tip: Start with free tools like Meta Business Suite or Canva Content Planner.

6.4 Social Media Analytics

Analytics provide insights into how well your posts perform. Metrics include:

  1. Reach – Number of people who saw your content.

  2. Engagement – Likes, shares, comments.

  3. Clicks – Number of people who clicked links or buttons.

  4. Followers Growth – How your audience size changes over time.

  5. Post Performance – Best performing posts for future planning.

Why Analytics Matter:

  • Helps understand audience preferences

  • Guides content creation

  • Improves ROI (Return on Investment)

  • Identifies weak or underperforming content

6.5 How to Use Analytics

  1. Identify top-performing posts – Repeat the format, topic, or media type.

  2. Check low-performing posts – Improve captions, timing, or design.

  3. Track growth trends – Weekly or monthly analysis.

  4. Adjust posting schedule – Post when followers are most active.

Example:
If a Facebook post uploaded at 5 pm gets the most engagement, consider posting regularly at that time.

6.6 Trainer Activities

  • Demonstrate creating a weekly content calendar

  • Show scheduling posts on Facebook Creator Studio or Meta Business Suite

  • Explain social media metrics and show sample insights

  • Guide learners to review their page analytics and discuss improvement strategies

6.7 Learners Activities

  • Create a one-week content calendar for their social media business page

  • Schedule at least two posts on Facebook or Instagram

  • Check and interpret the page insights/analytics

  • Identify one post that performed well and one that did not, and explain why

6.8 Assessment

Practical Assessment:

Criteria Score
Content calendar completed 30%
Posts scheduled correctly 30%
Analytics correctly interpreted 20%
Improvement suggestions made 20%

Oral Questions:

  1. Why is content scheduling important?

  2. Name two free tools for scheduling social media posts.

  3. What is the difference between reach and engagement?

  4. How can analytics improve your content strategy?

  5. What is a content calendar and why is it useful?

6.9 Review Questions & Answers

1. What is a content calendar?

Answer: A content calendar is a schedule of all planned social media posts, including date, platform, content type, and status.

2. Name three key social media analytics metrics.

Answer: Reach, engagement, and clicks.

3. Why should posts be scheduled?

Answer: Scheduling ensures consistency, saves time, and maintains professionalism.

4. Give two examples of scheduling tools.

Answer: Meta Business Suite and Canva Content Planner.

5. How can insights from analytics help your business?

Answer: They help identify what content performs well, guide content creation, improve engagement, and grow the audience.

6.10 Summary

In this module, learners learned how to schedule content using free tools, maintain a content calendar, and monitor analytics to improve performance. Scheduling ensures consistent posting while analytics provide actionable insights, helping businesses grow and engage their social media audience effectively.

If you want, I can next create Week 3 – Digital Advertising & Campaign Execution textbook chapters, covering:

  • Facebook Ads

  • Instagram Ads

  • Campaign Planning

  • Performance Tracking

This will take the course into advanced digital marketing strategies.

Do you want me to do that next?.


Perfect! Let’s continue with Week 3 – Digital Advertising & Campaign Execution in textbook format. This will build on Weeks 1 and 2 and introduce learners to paid advertising, campaign planning, and performance tracking.

WEEK 3 – DIGITAL ADVERTISING & CAMPAIGN EXECUTION

Module 1: Introduction to Digital Advertising

CHAPTER 7

INTRODUCTION TO DIGITAL ADVERTISING

Introduction

Digital advertising is the process of promoting products, services, or brands using online platforms to reach a specific target audience. Unlike organic social media marketing, digital advertising involves paid campaigns to boost visibility and achieve faster results.

This chapter introduces learners to the basics of digital advertising, including different platforms, ad types, and campaign objectives.

Learning Outcomes

By the end of this module, learners will be able to:

  1. Define digital advertising and explain its importance.

  2. Identify key platforms for digital ads (Facebook, Instagram, Google, TikTok).

  3. Differentiate between organic and paid social media marketing.

  4. Explain basic campaign objectives and types of ads.

  5. Understand metrics used to measure advertising success.

7.1 What is Digital Advertising?

Digital advertising is any marketing effort that uses the internet to deliver promotional messages to potential customers.

Key Characteristics:

  • Paid promotion

  • Targeted audience

  • Measurable results

  • Quick visibility

Examples of Digital Advertising:

  • Sponsored posts on Facebook/Instagram

  • Google Search Ads

  • YouTube pre-roll ads

  • TikTok promoted videos

7.2 Importance of Digital Advertising

  • Reaches a larger and targeted audience quickly

  • Increases brand visibility and credibility

  • Helps generate sales or leads

  • Provides measurable results through analytics

  • Complements organic marketing strategies

7.3 Organic vs Paid Social Media Marketing

Feature Organic Marketing Paid Advertising
Cost Free Paid
Reach Limited to followers Can target millions
Speed Slow growth Fast results
Tracking Basic insights Advanced analytics
Goal Engagement & awareness Leads, sales, conversions

7.4 Platforms for Digital Advertising

  1. Facebook & Instagram Ads

    • Highly targeted campaigns

    • Options for image, video, carousel, and story ads

  2. Google Ads

    • Search engine-based promotion

    • Display ads on websites

  3. TikTok Ads

    • Short video-based campaigns

    • Engage younger audiences

  4. YouTube Ads

    • Video promotion before or during videos

  5. LinkedIn Ads

    • Target professionals

    • Suitable for B2B marketing

7.5 Types of Digital Ads

1. Image Ads

Static graphics or banners for awareness or promotions.

2. Video Ads

Short clips or animations that capture attention and demonstrate products.

3. Carousel Ads

Multiple images or videos in one post, allowing users to swipe.

4. Story Ads

Temporary posts (Instagram/Facebook stories) that appear for 24 hours.

5. Search Ads

Text ads that appear on Google search results.

7.6 Campaign Objectives

When creating an ad, you must define its purpose. Common objectives include:

  1. Awareness – Let people know your brand exists.

  2. Consideration – Encourage users to learn more about products/services.

  3. Conversions – Drive sales, sign-ups, or downloads.

Example:

  • Awareness: Post about a new line of school sandals

  • Consideration: Video showing the durability and comfort

  • Conversion: “Shop Now” button linking to the order page

7.7 Trainer Activities

  • Explain digital advertising and its importance

  • Show different platforms and ad types

  • Demonstrate ad examples from Facebook and Google

  • Explain campaign objectives and metrics

7.8 Learners Activities

  • Identify a business they would like to advertise

  • List the social media platforms suitable for that business

  • Suggest ad types (image, video, carousel) for promotions

  • Discuss campaign objectives for their chosen product/service

7.9 Assessment

Oral Questions

  1. What is digital advertising?

  2. Name four platforms for digital advertising.

  3. Differentiate between organic and paid social media marketing.

  4. Mention three types of digital ads.

  5. What is the purpose of campaign objectives?

Practical Assignment

  • Choose a product/service to advertise

  • Identify the target audience

  • Suggest a platform and type of ad

  • Define the objective of the ad (Awareness, Consideration, or Conversion)

7.10 Summary

Digital advertising helps businesses reach targeted audiences quickly and achieve measurable results. By understanding platforms, ad types, and campaign objectives, learners can plan and execute successful campaigns that complement organic social media strategies.

WEEK 3 – DIGITAL ADVERTISING & CAMPAIGN EXECUTION

Module 2: Facebook & Instagram Ads Creation and Setup

CHAPTER 8

FACEBOOK & INSTAGRAM ADS CREATION AND SETUP

Introduction

Facebook and Instagram are two of the most powerful advertising platforms for businesses due to their wide user base and advanced targeting options. Creating effective ads requires planning, selecting the right objectives, designing creative content, and optimizing targeting and budgets.

This chapter guides learners through the process of setting up and running ads on Facebook and Instagram.

Learning Outcomes

By the end of this module, learners will be able to:

  1. Access Facebook Ads Manager and Instagram business account.

  2. Set campaign objectives based on business goals.

  3. Create ad sets and target the right audience.

  4. Design engaging ad creatives (images, videos, carousel).

  5. Set budgets, schedules, and optimize ads.

  6. Monitor ad performance using analytics.

8.1 Accessing Facebook Ads Manager

  1. Log in to Facebook account linked to a business page.

  2. Go to Meta Business Suite or Ads Manager.

  3. Connect Instagram account (if running ads on Instagram).

  4. Understand Ads Manager interface: Campaigns, Ad Sets, Ads tabs.

Trainer Tip: Emphasize that Ads Manager is the hub for all campaigns and tracking results.

8.2 Campaign Structure

Facebook and Instagram ads have three levels:

  1. Campaign – Defines your objective (Awareness, Consideration, Conversion).

  2. Ad Set – Defines audience, placement, budget, and schedule.

  3. Ad – The creative content (image, video, carousel) that is shown to users.

8.3 Setting Campaign Objectives

Common Objectives:

Objective Purpose
Awareness Introduce your brand to new audiences
Traffic Direct people to your website or landing page
Engagement Increase likes, shares, comments
Conversions Encourage purchases, sign-ups, or downloads
Lead Generation Collect contact details from interested users

Example:

  • Product: School sandals

  • Objective: Conversion

  • CTA: “Shop Now”

8.4 Defining Target Audience

Audience targeting ensures your ads reach the people most likely to engage or purchase.

Targeting Options:

  • Location – City, state, country

  • Demographics – Age, gender, language

  • Interests – Hobbies, activities, industry

  • Behavior – Purchase behavior, online activity

  • Custom Audience – Upload email lists or retarget website visitors

Trainer Tip: Start with a small, focused audience for better ad performance.

8.5 Choosing Ad Placements

Ad placements determine where your ad appears. Options include:

  • Automatic Placements – Facebook chooses optimal placements

  • Manual Placements – Choose specific areas:

    • Facebook Feed

    • Instagram Feed

    • Stories

    • Reels

    • Marketplace

8.6 Setting Budget and Schedule

  1. Budget Types:

    • Daily Budget: Amount spent per day

    • Lifetime Budget: Total amount spent over campaign duration

  2. Schedule:

    • Start and end dates

    • Time of day (optional)

Trainer Tip: Begin with a small budget to test ads before scaling.

8.7 Designing Ad Creatives

Ad Creative Elements:

  • Visuals – Images or videos should be high-quality

  • Caption – Clear, engaging, and aligned with CTA

  • CTA Button – Examples: “Shop Now,” “Message,” “Sign Up”

  • Link – Landing page or product page

Tools for Design:

  • Canva – Image creation

  • CapCut / InShot – Video editing

  • Grammarly – Caption editing

Example Ad:

  • Image of school sandals

  • Caption: “Durable & affordable school sandals for students. Order yours today!”

  • CTA: Shop Now

8.8 Ad Review and Launch

  1. Review all ad settings, creatives, audience, and budget.

  2. Click Publish.

  3. Monitor the ad for approval by Facebook (usually within 24 hours).

  4. Check performance metrics: reach, engagement, clicks, conversions.

8.9 Trainer Activities

  • Demonstrate logging into Ads Manager

  • Show how to create a campaign, ad set, and ad

  • Teach audience targeting and placements

  • Review sample ads and provide feedback

8.10 Learners Activities

  • Log into Facebook Ads Manager

  • Connect Instagram business account

  • Create a sample campaign for a product/service

  • Set ad set targeting, budget, and schedule

  • Design one ad creative (image or video)

  • Publish or schedule the ad for testing

8.11 Assessment

Practical Assessment:

Criteria Score
Campaign objective correctly chosen 20%
Audience targeting accuracy 20%
Budget & schedule setup 20%
Creative design & CTA 20%
Ad review & submission 20%

Oral Questions:

  1. What is the purpose of Facebook Ads Manager?

  2. Name the three levels of an ad campaign.

  3. What are the key elements of an ad creative?

  4. Why is audience targeting important?

  5. What is the difference between daily and lifetime budget?

8.12 Summary

Creating Facebook and Instagram ads allows businesses to reach targeted audiences effectively and achieve marketing objectives. By understanding campaign structure, targeting, creative design, and budgets, learners can plan, launch, and monitor ad campaigns to grow their business online.


Comments

Post a Comment

Popular Demand

RPL Certification Programme – Get Certified for What You Already Know

By
Recognition of Prior Learning (RPL) Under Hybridteck CDS-TP Do you already have skills but no formal certificate? Have you been working as an artisan, technician, fashion designer, welder, caterer, ICT expert, or entrepreneur without official recognition? The RPL (Recognition of Prior Learning) Certification Programme under the Hybridteck Cluster Development Skills Training Programme (CDS-TP) gives you the opportunity to convert your experience and existing skills into nationally recognized certification . No need to start from scratch. Get assessed. Get certified. Get recognized. What is RPL? Recognition of Prior Learning (RPL) is a process that evaluates your existing skills, knowledge, and experience — whether acquired through: Work experience Informal apprenticeship Self-learning Community training Industry practice Successful candidates are awarded National Skills Qualification (NSQ) Certification – Level 1, 2 or 3 , depending on competency level. Who Should Apply? The RPL Progr...
Post a Comment
Read more

HAPTER 3 – THE LEAP BEYOND BOUNDARIES

By
THE ROAD BEYOND POVERTY A Story of Resilience, Leather, and Legacy Written by Osemwengie Victor Odion Published by Hybridteck Global Business Consult Copyright Notice © 2026 Osemwengie Victor Odion All Rights Reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means without prior written permission from the publisher, except in the case of brief quotations used in reviews and academic references. Publisher Information Hybridteck Global Business Consult Nigeria Empowering Innovation, Enterprise & Sustainable Development +2348077552165 E-mail: hybridteckedu@gmail.com CHAPTER 3 – THE LEAP BEYOND BOUNDARIES  (Part 1) Victor woke early, the first rays of sun spilling over Ugbokolo’s rooftops. The small town he had always known now felt like a launchpad , not a limit. His workshop hummed with energy, apprentices moving efficiently under his guidance. The successes in the city had changed everything — including Victor himself . Es...
Post a Comment
Read more

OFFICIAL PUBLICATION: World Wide Fund (WWF) Fully Funded 2026 Fellowship Programs & Funding Opportunities – Apply Now!

By
🌍 OFFICIAL PUBLICATION: World Wide Fund (WWF) Fully Funded 2026 Fellowship Programs & Funding Opportunities – Apply Now! Publication Date: February 15, 2026 The World Wide Fund for Nature (WWF) — one of the world’s leading conservation organizations — is inviting applications for multiple fully funded 2026 fellowship programs and funding opportunities aimed at supporting conservation leaders, researchers, graduate students, institutions, and community-based practitioners around the world. These programs are designed to strengthen capacity for conservation action, sustainable development, biodiversity protection, and community-led environmental solutions. ( World Wildlife Fund ) 🎓 1. WWF Conservation Futures Fellowship 2026 🌟 Overview The Conservation Futures Fellowship is part of WWF’s Russell E. Train Education for Nature Program (EFN) . It supports graduate-level studies (Master’s and PhD) focused on conservation research that advances inclusive, community-centered enviro...
Post a Comment
Read more

SMEDAN Free CAC Business Registration for MSMEs in Nigeria (250,000 Slots Available!)

By
📣 Call for Applications: SMEDAN Free CAC Business Registration for MSMEs in Nigeria (250,000 Slots Available!) The Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) has launched an exciting Free CAC Business Registration Initiative aimed at empowering Micro, Small & Medium Enterprises ( MSMEs ) across Nigeria. With 250,000 free business registration slots , this initiative is designed to help Nigerian entrepreneurs formalise their businesses, unlock opportunities for growth, access finance, and benefit from government support programs. SMEDAN recognises that formal business registration is a critical step toward accessing loans, grants, contracts, and other economic opportunities. To reduce barriers and foster an enabling environment for MSMEs, this initiative will fully cover the cost of Company and Allied Matters Commission (CAC) registration for selected applicants. 🎯 Who Is Eligible? This initiative is open to: Micro, small and medium enterpr...
Post a Comment
Read more

FG Launches Nigeria for Women Programme to Reach 25 Million Beneficiaries

By
  FG Launches Nigeria for Women Programme to Reach 25 Million Beneficiaries The Federal Government of Nigeria has officially launched the national scale-up of the Nigeria for Women Programme (NFWP) , an ambitious initiative designed to empower 25 million women across the country with access to finance, skills, markets, and essential social services. The programme was unveiled at a high-level event at the Presidential Villa, Abuja , where President Bola Ahmed Tinubu , represented by Vice President Kashim Shettima , reaffirmed the administration’s commitment to placing women at the centre of Nigeria’s economic and social development agenda. He emphasized that sustainable national growth cannot be achieved without deliberate investments in women’s economic inclusion ( ThisDayLive ). Key Highlights of the Programme Target: 25 million women nationwide Focus Areas: Access to finance, skills development, market opportunities, digital inclusion, and social services Digital Innovation: ...
Post a Comment
Read more

Hybridteck Business Directory — Connecting Businesses Across Nigeria

By
Click Here to Register Now   Hybridteck Business Directory — Connecting Businesses Across Nigeria In today’s highly competitive market, visibility and connections are essential for business success. The Hybridteck Business Directory is a centralized, digital listing of businesses operating across all states in Nigeria. It is designed to help companies — large and small — get discovered by customers, partners, suppliers, and investors. What Is the Hybridteck Business Directory ? The Hybridteck Business Directory is a comprehensive online listing of active businesses in Nigeria, across all industries and sectors. It serves as: A searchable directory for customers A networking platform for entrepreneurs A marketplace for industry collaborations A resource for market researchers and investors Each business profile includes essential information such as business name, contact details, services provided, location, and industry category. Why This Directory Is Important 1. Improves Visib...
Post a Comment
Read more

PUBLIC ANNOUNCEMENT COMMENCEMENT OF TVET VOCATIONAL TRAINING

By
IN FASHION DESIGN & LEATHER WORK (NSQF Standard) Funded by the World Bank through IDEAS Edoshoe Manufacturing Company, in collaboration with Hybridteck Training Institute, is pleased to announce the official commencement of a comprehensive TVET (Technical and Vocational Education and Training) programme for youths and aspiring entrepreneurs in Fashion Design and Leather Work , developed under the National Skills Qualification Framework (NSQF) standard. This training is supported and funded by the World Bank through the Innovation Development and Effectiveness in the Acquisition of Skills (IDEAS) Project , aimed at empowering individuals with globally competitive practical skills for sustainable employment and entrepreneurship. The programme will equip trainees with hands-on knowledge in fashion design, footwear production, leather goods manufacturing, and value-chain development within the creative and industrial sector. Participants will also benefit from mentorship, enterprise ...
5 comments
Read more

EDOSHOE MANUFACTURING COMPANY

By
 EDOSHOE MANUFACTURING COMPANY  MD/CEO: Hon. Osemwengie Victor Odion Tel: +234-8077552165 Email: Edoshoe@gmail.com EXECUTIVE SUMMARY Edo Shoe Manufacturing Company is an indigenous footwear design Manufacturing Company based in Edo state Nigeria, registered with Corporate Affair Commission (CAC) The Company was established to contribute towards the development of the private industrial sectors in Nigeria. Since the commencement of operation in 2016, our company has been involved in the production of quality school leather sandals, Pam slippers, shoes for male and females, training of unemployed youths in Edo state into shoe manufacturing. EDO Shoe is poised to provide quality services to our numerous clients in the area of footwear and to have the interest of average Nigerian citizens who cannot afford high cost shoes, sandals. We make it available at affordable rate. Our target customers are ranging from low and high income earners  As part of our community engagement, a...
Post a Comment
Read more