DIGITAL MARKETING & AFFILIATE MARKETING

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MODULE 1: INTRODUCTION TO DIGITAL MARKETING

1.1 Meaning of Digital Marketing

Digital Marketing is the promotion of products and services using digital technologies, mainly through the internet, mobile phones, social media, search engines, and other online platforms.

Unlike traditional marketing (radio, TV, print), digital marketing allows:

• Global reach

• Measurable results

• Targeted advertising

• Lower cost

• Real-time engagement

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1.2 Importance of Digital Marketing

1. Low startup capital

2. Work-from-home opportunities

3. Scalable income

4. Global customer access

5. Data-driven decision making

6. Suitable for MSMEs and startups

MODULE 2: