🎓 🎓 EDOSHOE MANUFACTURING COMPANY CELEBRATES THE SUCCESSFUL COMPLETION OF THE IDEAS TVET SKILLS DEVELOPMENT PROGRAMME We are proud to announce the successful completion of the IDEAS TVET Skills Development Programme , sponsored by the World Bank under the Nigeria Youth Employment Skills Acquisition Fund (NYESAF) . Over the past several months, Edoshoe Manufacturing Company had the privilege of training young Nigerians in Leather Works and Fashion Design , equipping them with practical, industry-relevant skills, entrepreneurial knowledge, and the confidence to build sustainable careers and businesses. The programme focused on competency-based learning, hands-on practical training, occupational health and safety, business management, and digital marketing, ensuring that every participant was prepared for today's competitive labour market. Our Achievements Successfully trained and graduated 170 participants . Delivered practical, competency-based training in Leather Works and Fas...
DIGITAL MARKETING & AFFILIATE MARKETING
MODULE 1: INTRODUCTION TO DIGITAL MARKETING
1.1 Meaning of Digital Marketing
Digital Marketing is the promotion of products and services using digital technologies, mainly through the internet, mobile phones, social media, search engines, and other online platforms.
Unlike traditional marketing (radio, TV, print), digital marketing allows:
Global reach
Measurable results
Targeted advertising
Lower cost
Real-time engagement
1.2 Importance of Digital Marketing
Low startup capital
Work-from-home opportunities
Scalable income
Global customer access
Data-driven decision making
Suitable for MSMEs and startups
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